The term mixed martial art scan be defined as a combat sport which involves both striking and grappling, using techniques from martial arts and other combat sports. The sport has rivalled professional wrestling and boxing and has witnessed an increased popularity with a pay per view business model. Various styles have been developed across regions with their uniqueness. Various MMA equipment such as mouthpiece, gloves, hand wraps, head gear, shin guards, etc., are used during combat. Global Mixed martial arts Marketis expected to grow in the forecasted period, in 2018 market size of the Mixed martial arts was XX million and in 2026 is expected to reach at XX million with growing CAGR of XX%.
Factors such as the increased popularity of the mixed martial arts organizations such as the ultimate fighting championship (UFC) on social media channels and existence of strict regulations and classifications that offers non-biased rules in the execution of mixed martial arts inspire many people to take up mixed martial arts. This will lead to the rise in the demand for mixed martial arts equipment, driving the market’s growth prospects.The technological innovations are one of the key trends that will contribute to the market’s growth in the forthcoming years. Also, many vendors in the global mixed martial arts equipment market have introduced products that are fitted with tracking sensors.
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Adidas AG, Century LLC, Everlast Worldwide, Inc., Hayabusa Fightwear Inc., Combat Sports Inc., Twins Special Co. LTD., Fairtex, King Professional, Title Boxing, LLC and Ringside, Inc.are some of the prominent players in the Mixed martial arts Market.
The mixed martial arts market is classified by product type, sales channel and region. On the basis of product type the market is segmented into gloves, ankle/ knee/ elbow guard, punching bags, hand wraps, shin guard, mouth guard, head gear and others. Further, based on sales channel the market is classified into independent sports outlet, franchised sports outlet, modern trade channels, direct to customer institutional channel, direct to customer online channel and third party online channel.
North America region shows higher market attractiveness index and is considered to be the most lucrative region for the global mixed martial arts equipment market. The rise of the sport in this region along with technological advancements and higher disposable incomes of people have contributed to the growth of the market in this region.
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Market segmented on the basis ofsales channel:
– Independent Sports Outlet
– Franchised Sports Outlet
– Modern Trade Channels
– Direct to Customer Institutional Channel
– Direct to Customer Online Channel
– Third Party Online Channel
Market segmented on the basis of product type:
– Ankle/ Knee/ Elbow Guard
– Punching Bags
– Hand Wraps
– Shin Guard
– Mouth Guard
– Head Gear
Market segmented on the basis of region:– North America
• Rest of Europe
• Rest of Asia-Pacific
– Latin America
• Rest of Latin America
– Middle East and Africa (MEA)
• South Africa
• Saudi Arabia
• Rest of MEA
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