Walmart is changing 160 of its retailer parking heaps into drive-in film theaters.
The retail big is partnering with Tribeca Entertainment to supply contactless movie premieres beginning in August, the corporate stated in a press launch on its web site. The drive-in tour will run by way of October and options 320 showings.
“Drive-Ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” Jane Rosenthal, CEO and co-founder of Tribeca Enterprises and Tribeca Film Festival said in a statement Wednesday.
“But now, the Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather. We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for.”
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Movie theaters have been shut down since March because of the coronavirus pandemic, although AMC Theaters and Regal Cinemas have plans to reopen in late July.