Walmart is changing 160 of its retailer parking tons into drive-in film theaters.
The retail large is partnering with Tribeca Entertainment to supply contactless movie premieres beginning in August, the corporate mentioned in a press launch on its web site. The drive-in tour will run via October and options 320 showings.
“Drive-Ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” Jane Rosenthal, CEO and co-founder of Tribeca Enterprises and Tribeca Film Festival mentioned in a press release Wednesday.
“But now, the Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather. We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for.”
Concessions will likely be delivered to clients’ autos.
Movie theaters have been shut down since March as a result of coronavirus pandemic, although AMC Theaters and Regal Cinemas have plans to reopen in late July.